THE links control internet, and links are one of the most important things for any web marketer. Since the rise of SEO, backlinks have become a main element of success SEO.
Let’s start by defining some terms.
I know the terms, I want to see the 7 Tips.
What is a backlink?
A backlink is one of the most used terms in the field of SEO and it is very simple to understand. A backlink is a link offered by one site leading to another.
What is a Nofollow link?
When a website links to another site, but the link has a Nofollow tag, then Google will not take it into account in its SEO. These Nofollow tags are commonly used in comments sections to avoid spam, for example.
Conversely, a Dofollow link means that Google will take into account in its referencing. This tag shows Google that the linked site is a “trusted” source.
What is an internal link?
An internal link simply links another page on the same website. (on the same domain) The process of creating a multiple internal linking strategy is often called an internal linking strategy.
What is anchor text?
An anchor text is the text of a hyperlink. This is essential for any SEO strategy. It must define the content of the landing page as clearly as possible. This plays an important role in SEO.
Now that you understand the lingo, it’s time to get links for your site!
Here are 7 tips for getting high-quality backlinks to your site.
1- Add a link to your site in your profiles on social networks
For a long time now, social networks have been a strong source of trust for Google and end up in the first results of the search. SERPs. This notoriety can obviously benefit your business, do not underestimate it.
The last time I looked at my Facebook account on Google, it was in 2nd position…
You can get a lot of quality backlinks using social media. All you have to do is enter the URL of your website in the appropriate section (bio, description, etc.). Create accounts on as many social platforms as possible, this will increase your domain authority and you will maximize your chances of visibility.
2- Use press sites to spread your links
Another effective way to have quality backlinks to your website is by using press sites.
If you do it correctly, you can get a lot of quality links from these news sites (Lesechos business, Lejournaldunet, Maddyness, etc.) because many other less famous websites will use the news from these sites. A single link, a single mention in one of these sites can therefore significantly change your ranking.
You’re probably wondering how to get their attention.
- Propose a new product, organize a conference that follows current market trends.
- Send this new product to the organization/Invite the press agency to the event.
- If they like your product/event, you can be sure that there will be benefits in terms of articles and mentions on their platform.
- Once the organization has spoken about you for the first time, it will be much easier to contact them to communicate on other news and therefore to have other backlinks.
3- Adopt a link exchange strategy
Although this technique is quite old, it still works just as well.
When you are trying to get backlinks through link exchanges, it is essential to have another website to be able to put the links of people you are exchanging with.
You risk heavy penalties from Google if you don’t do this.
4- Take advantage of document sharing sites
Another effective way to obtain quality backlinks and more visibility is by posting your resources on document/article sharing sites. (Slideshare or Medium.)
Even if some of these sites are nofollow, it is important to post on these platforms to have a large presence and increase the image of your brand.
In addition, the presentations on Slideshare are very well referenced by Google.
This is not about spamming the comment section of blogs and news organizations.
If and only if, you can bring real value to the article, then I advise you to comment on it by providing a rich response, and so at the end, you can provide a link to your website.
Be careful though, many comments sections are nofollow so not very interesting in terms of SEO, but this will still have a positive impact on your brand image, so not to be neglected!
6- Make guest posts
Guest posts, one of the most effective ways to obtain quality backlinks.
Many blogs with high domain authority are open to guest posts, which can be a real opportunity for you.
Simply look for a “Communicate” section or contact the blog’s editorial department to find out if they allow this type of process.
So you can then write an article for them on a predefined subject. Within this article, do not hesitate to add a few backlinks to your website (be careful not to spam the blog with your links though).
In some cases, your article may stay on their homepage for several days, giving you very significant exposure.
Additionally, if the blog you choose has a high domain authority, other bloggers may pick up your article, which means even more backlinks to your website.
And now, voila.
7- Take the place of your competitors by identifying their dead links (404 errors)
Last tip, but not least.
This technique consists of identifying dead links from your competitors to take their place on the blogs that linked to these pages.
To find your competitors’ 404 pages, you can use this tool or the link opportunity search tool with MOZ.
Once the 404 pages have been spotted, contact the website that links to this page and write a message like this:
Good morning [NOM],
My name is [VOTRE NOM] and I am [INSÉRER VOTRE FONCTION] at the house of [LE NOM OU LE SITE WEB DE VOTRE ENTREPRISE].
I just came across your blog post about [INSÉRER LE TITRE DE L’ARTICLE] and when I clicked on one of the links on this post, I was directed to a 404 page. As you probably know, this is pretty bad for user experience, which is why I’m sending you an email today.
We recently published a comprehensive article on the same topic as the dead link you have on your site: [INSÉRER VOTRE TITRE DE POSTE].
Here is the link to our article: [URL].
I was wondering if you would mind linking to our article in place of the 404 page you are currently linking to, as our article will provide added value over a 404 page.
Thank you for taking the time to read this email,
See you soon,
[VOTRE NOM]
However, be sure to adapt the tone you give to the message according to your style.
Also, do not hesitate to send a follow-up email if you do not get a response within 72 hours.
Remember, the secret to getting backlinks is perseverancebecause only few will respond positively to you, which is why you must contact as many individuals as possible.
You are now armed with several new techniques to increase your SEO.
Now get to work and rate, share, comment on this article if you liked it.
