the complete guide to making your first advertisement

In this article you will learn everything you need to know to launch your first Facebook ad.

This guide to Facebook advertising is perfect for beginners looking to generate more revenue for their business.

You may have just opened your online store and are looking for ways to generate your first sales.

If so, this guide to Facebook advertising is perfect for you.

If you are new to digital marketing, it may seem a bit complicated, but don’t worry, follow the guide.

We will see why advertise on Facebook and then we will see the step by step guide to advertising on Facebook.

Why advertise on Facebook?

There is more than 2.2 billion active users per month on Facebook.

Most of your potential customers probably use it too.

The only question is how to reach them effectively.

There advertising on Facebook offers e-retailers and any other business, many targeting options.

Notably, you can target people not only by location (country, states, cities and even zip codes), gender and age, but also by interests, behaviors, events and many other criteria.

This targeting makes Facebook advertising truly effective.

There Facebook ads platform combines a huge user base, powerful targeting options, and a variety of advertising objectives, making this platform truly powerful for businesses.

If you already have a Facebook page, you can go directly to Facebook Ads Manager to create your first Facebook ad.

If you don’t have a page yet, you’ll need to create one first.

We’ll take a step-by-step look at how to create an ad on Facebook through the Facebook Ads Manager and then we’ll see some cool features.

Before you can start creating your first Facebook campaign, we invite you to click on “Ads Manager” in the Facebook ads menu.

Are you ready ? Let’s go !

1/ Choose your Facebook advertising objective

Facebook offers 11 marketing objectives based on what you want your ad to accomplish.

Here are the different possible options:

• Brand awareness : Introduce your brand to a new audience.
• Scope : Expose your ad to as many people in your audience as possible.
• Traffic : Direct traffic to a specific web page or application.
• Interactions : Reach a large audience to increase the number of messages or page likes, increase attendance at your event, etc…
• App installs : Ask people to install your app.
• Video Views : Get more people to watch your videos.
• Lead generation : Get new leads.
• Messages : Encourage people to contact your business using Facebook Messenger.
• Conversions : Get people to take a specific action on your website (like subscribing to your list or purchasing your product).
• Catalog sales : Connect your Facebook ads to your product catalog to show people ads for products they are most likely to want to buy.
• Point of sale visits : Drive nearby customers to your business.

Choose one Facebook ad objective based on your goals for this particular ad.

Keep in mind that for conversion-oriented goals (like sales) you can pay per action, but for visibility goals (like traffic and views) you’ll pay for impressions.

In this example, we will choose the “interactions” objective.

Some of the options you see in the next steps will vary slightly depending on the lens you choose.

2/ Give a name to your Facebook advertising campaign

Scroll down to continue setting up your first Facebook campaign.

Give it a name and then you will see two possible options:

• A/B testing
• Budget optimization

These options can be useful if you use multiple Facebook ad sets, but for now you can leave them disabled.

Regarding your Facebook ad objectiveyou will also choose what you want to emphasize such as interactions with publications, page likes or responses to events.

For this example, we will choose “Like”.

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3/ Targeting the audience for your Facebook ad

Let’s start targeting with a simple setting by naming your Facebook ad and targeting the desired Facebook page.

Let’s get to the heart of the matter, targeting.

There are Many targeting options on Facebook Ads.

You’ll see that the first option is to add a custom audience of people who have already interacted with your business on Facebook or elsewhere.

We’ll explain how to create custom audiences in another article to keep this introductory guide simple.

In this part, we will see how to create a new audience from 0.

Start by selecting the country, age group, gender and language(s) spoken by your target audience.

As you make your selections, keep an eye on the audience size indicator on the right of the screen, which gives you an idea of ​​the potential reach of your Facebook ad.

It is important not to reduce your audience too much or you risk limiting distribution.

Precise targeting is essential to maximize return on investment. (ROAS – Return On Ad Spend)

Luckily, there is no shortage of ways to target your audience on Facebook.

You have two targeting options here where you can make your audience as specific as you want:

• Advanced targeting : Use this field to specifically include or exclude people based on their demographics, interests, and behaviors. You can be very specific here. For example, you can target people who are interested in TV shows and MARVEL but who don’t like IronMan.

  You can carry out targeting as below:

  

• Connections : You can target or exclude people who already have a connection to your Facebook page, your app, or an event you managed.
  For example, if you want to reach a new audience, you should select “Exclude people who already like your page”.

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4/ Choose Facebook ad placements

If you’re new to Facebook advertising, the easiest choice is to use automatic placements.

When you select this option, Facebook will automatically place your ads on Facebook, Instagram, Messenger and the Audience Network when they are likely to get the best results.

Once you have more experience, you may want to place your Facebook ads in specific locations. You have the following options:

• Device type : Mobile, desktop or both.
• Platform : Facebook, Instagram, Audience Network, or Messenger, with several sub-options in each category (like feed vs. right column vs. stories).
• Mobile devices and operating systems : iOS, Android, or both.



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5/ Choose the budget for your Facebook ad and the time of broadcast

Next, you decide the budget you want to allocate to your Facebook advertising.

You can choose a daily or total budget, then set start and end dates if you want to plan your ad in advance, otherwise it will be published directly.

You can go into pretty fine detail on how you want to spend your money using the advanced budget options.

When you have made your selections and are satisfied with the audience size indicator, click “Continue”.



You’re almost done, all you have to do is create the design of your ad!

6/ Develop the design of your Facebook ad

Now is the time to choose the format of your Facebook ad and develop its content.

To begin, you will have to choose the format of your Facebook ad and here 3 choices are available to you:

• Single image
• Single video
• Slideshow

The available formats may vary depending on the marketing objective of your Facebook ads campaign (which you selected at the start of this tutorial).



Then, you will have to select the media content used (image/videos).

Here again, several choices are available to you.

You can either import your own content, or import your content from an Instagram page, from shutterstock and many others… There is no shortage of options!

Concerning the image and video formats, these will be indicated to you directly on the page as below.



Once your content has been uploaded, we arrive at the last step of creating a Facebook ad, the text of your ad.



Here are some tips for writing compelling Facebook ads:

• Change the text for each target
• Make sure the text matches well with the associated image
• Use a single call-to-action in your ad
• Don’t write a novel, get straight to the point
• Use simple words
• Use numbers that resonate in your target’s head

You can skip the advanced options for your first ad.

All you have to do is validate… And here is your first Facebook ad launched!

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