From Personal Branding we’ve been talking about it for over a decade now, but never as much as today. In a competitive and cut-throat world of work, which is the one we live in, Having a strong personality is a necessity more than a choice.
The same goes for companies: they must have a recognized brand otherwise they risk remaining invisible, submerged by competitors. Talking to my clients I realized that many stumble a mistake so simple that it is often underestimated.
When it comes to Personal Branding, some focus too much on building a strong individual personality, while others focus only on their company brand. But one of my suggestions, o Personal Branding tips as I wanted to call them, is not to exclude either of the two variables.
To do excellent Personal Branding you must focus on your personal and professional reputation and link it to the image of your company. Your personal brand must pass both through social media and through the real reputation you build every day in the workplace.
With my Personal Branding tips I would like to open your view on how to do personal branding and take control of your brand. In fact, it will be an advantage for both yourself and your company.
Why do Personal Branding
As I mentioned before, excellent Personal Branding is useful for your company so that it is known by consumers and is seriously taken into consideration for their purchases. There are many other companies that have started working in this direction and if you don’t do something immediately you risk losing your customers. Furthermore, it will be increasingly difficult to acquire new ones because other names will always come before yours and your company’s.
This is the perfect time to focus on building your reputation and personal brand both through and off social media. You have to work on multiple fronts if you want to stand out and take your work value to another level while also doing the best for your business.
Personal Branding to be exploited within the company
There are two main reasons to build your personal reputation inside the company and outside. On the one hand, you make yourself known among your collaborators and you can spread, as a leader, a corporate culture that is shared by everyone. On the other hand, you also strengthen the value of your corporate brand through building partnership relationships.
Finding partners for your business leads you to create new opportunities for your business.
Follow my Personal Branding tips and in a short time you will be able to build your personal image and do a good job for your company.
The workplace also brings with it your personality. Here you are the Personal Branding tips that I myself have used within my company and which I also recommended to clients who turned to me for advice.
- Always work hard at work
- Set clear, concrete goals and put your priorities in order to support those goals
- Teach your employees what you know and what you learn
- Always be a support for those who work with you
- Establish moments of sharing objectives and results
- Stimulates the circulation of knowledge
- Support the growth of your collaborators by supporting their training
- Share your ideas so they can help you achieve business goals
Your company needs you, like you need it. Grow your reputation along with its brand and you will be a winning team.
Personal Branding tips for social media
Take into consideration all the available tools useful for promoting your Personal Branding which today absolutely must also pass through social media. Tie your image to your brand so that you are recognizable in people’s eyes and they will find themselves loyal to your brand.
In fact, users today no longer rely on impersonal brands but place their trust in people. Also for this reason social media comes into playbecause there is no better tool that helps you confirm your good reputation as you build one.
Social media provides you with a great opportunity to make a good impression and users will share your content if it is appreciated. Here are some Personal Branding tips to build a strong brand on social media and which will also help you strengthen your personal reputation.
First, make sure your profiles are up to date and consistent with you and each other. The social media par excellence for business is LinkedIn and I advise you to make the best use of it to take advantage of it.
Many LinkedIn profiles that are shown to me are truly incomplete and underperforming. Many people are more accustomed to using Facebook and Instagram, but for work, LinkedIn is the gateway you need.
Some simple tips on how to do Personal Branding on LinkedIn:
- Set up a detailed profile, complete with description
- Write personal posts and comment on others’ posts
- Connect with people who share your professional interests
- Build a network of acquaintances with whom you can form potential partnerships
- Share interesting articles related to your area of interest and give your opinion
LinkedIn, however professional, is still a social network and you need it to stay in touch or meet people in a more informal way.
Pitfalls you need to avoid
Obviously, even in Personal Branding there can be traps you risk falling into. In fact, when you connect the small-big world of social media with that of reality, you have to be careful about the image that is really perceived of you. Because of this you have to pay double attention when it comes to virtual communications and your behaviors in real life.
Don’t try to pass yourself off as something you’re not, because it only takes one misstep to lose all your credibility and take your company brand with you. Think carefully about who you include in your network and remember that users are active on different social networks, just like you. Therefore, Personal Branding doesn’t work if you appear super professional on LinkedIn, but perhaps on Facebook you indulge in comments that are too risky.
Always try to maintain your personality, or at least the one you want users to see. Take advantage of the possibility of conveying your ideas through different means of communication. Everyone has their own language, but all of these must speak about you.
Conclusion
My Personal Branding tips will help you start your reputation building journey or intensify what you are already doing. Obviously the topic is much broader and more complex, but here I wanted to give you some immediate advice that you can use right away.
If you have doubts or want to ask me questions, contact me or request a consultation, I will be happy to help you develop a stronger Personal Branding.
My advice is don’t stay silent until you think you need to find a partner or new job opportunities. Start the creation of your Personal Branding in advance and it could also happen that the opportunities will “look for” you and not vice versa.