There are ways and strategies to do it Personal Branding on Instagram both on a personal and work level. The use of this social network is very immediate but this does not mean that ad hoc tactics are necessary for its use to be effective.
Instagram is the well-known social platform dedicated to photos and videos, in short to the entire range of visual communication. The communicative message passes through images and a few short catchphrases, it is very emotional and impactful and for this reason it is the social network currently most loved and used by young and very young people. It guarantees high levels of involvement and participation, therefore setting up Personal Branding strategies on Instagram is also useful for promote your business.
Four steps to follow to do Personal Branding on Instagram
Set your goals first
Whenever you have a goal to achieve, you first need to know where you start from and where you want to arrive. Only in this way will it be possible to trace the best path that will take us to our finish line. Even when it comes to Personal Branding on Instagram the first step to take is set your goals well. If you don’t know where you are going and where you want to get to, it will be very difficult to choose the path to take. So if you want to create a strategy tailored for you or for your business, first take some time to understand what message you want to convey, who you are addressing, whether you want to focus on yourself, or on your business or company. All this preliminary preparation will allow you to build a solid foundation on which to base your subsequent work. As a result, it will also be easier for you to create a characteristic profile that is recognized by users.
To get an idea of what’s right for you, you can also start by looking at the profiles of people you feel similar to or aspire to be like. Monitor, for example, the Instagram profiles of influencers, companies or particular brands, see what their way of communicating is. Try to understand what distinguishes them, ask yourself what you really like about them and what you would change instead. I’m not telling you this to encourage you to copy, it wouldn’t be useful anyway because you are not them and their strategies don’t work with the copy and paste.
Get inspired and delve into those realities in which you want to be understood, then find your own way to express yourself.
Personal Branding on Instagram, as in any other case, must be very personal, it must talk about you or the business that represents you.
Describe yourself in three adjectives
To be able to convey a clear and therefore winning message find three adjectives that describe you or your business. If your Personal Branding on Instagram can always be traced back to those words, users will also learn to recognize you through them. Furthermore, doing this allows you to ask yourself questions that perhaps you hadn’t thought of and, above all, to give you answers. You will discover many more things about yourself that you didn’t know before or that you simply hadn’t stopped to think about. The three adjectives will also be le guidelines on which you can set up your communication. Therefore you will always know where you are going, you will not risk getting confused and confusing the ideas of those who follow you and you will always be recognisable. Every post uploaded to Instagram must always refer to one of those adjectives, if not all three.
Images and captions must always be consistent with the image of yourself you want to convey.
Instagram requires a different approach than other platforms, precisely because it is based on visual communication. So, for yours Personal Branding on Instagram you need to focus on images that are consistent with each other and that are very similar to your personality, or the one you want users to see. I recommend you create an appropriate strategy for sharing your photos and videos. Each post should be included in a story, yours, which allows your users to follow your stories and become passionate about what you want to say. It’s an opportunity for you to show your personality and share passions, joys and interests. In fact, Instagram is a much more personal social network than others like it LinkedIn which is based on purely professional profiles.
Refine your profile
To start your adventure and your Personal Branding on Instagram, check the shape of your profile. If you have already created it, I recommend you review and perfect it, but if you have yet to start, below are the guidelines to follow to build a successful profile.
We said that Instagram is the platform for photos and videos par excellence, but don’t forget to also write the most important information about yourself. Write your full name or that of your company so it will be easier for those looking for you to find you. Make one short description who you are or what you do so as not to create doubts in users and add useful links that lead to your site – if you have one – or to your other social profiles.
Don’t forget any short but important information or some hashtags that refer to your brand or your experiences, of course they are relevant.
After all these preliminary steps, you will finally be able to create your content and only here does the real work begin.
Create curated and personal content
After the entire preparation phase, the time has come to set up the most operational strategy to tackle your Personal Branding on Instagram. At this point you will know who you are, what you want to talk about and which one aesthetic line follow through your posts. Try to take photos that recall each other and that fully express your style. You can make them more beautiful and engaging by using graphic design tools, like the free one from Canvaand don’t forget the power of a good filter.
Try to always give the same cut to the photos or always use the same filter. In short, make sure they always have something in common, so you can build a linear and pleasant profile to sight. You can also consider making some storytellingthen post photos or images linked together and in a specific sequence, just as if you were telling a story. Under each photo, always write a short, incisive sentence that helps the user understand what they are looking at or what your point of view is. Don’t forget the hashtags under each image. This way it will be easier for you to be found even by users who don’t know you directly but who were doing research on the hashtags you chose.
Don’t put hashtags randomly, they must be consistent with your photo, with your brand, with what you are representing.
Obviously take advantage of the function of Storiesthey are perfect for telling her in real time what you are doing. They are immediate, engaging and dynamic, attract more attention and encourage the user to follow your story.
Finally, consider sharing posts from other like-minded brands. You will be able to create synergies with other people and this could lead your followers to become even more interested in you.
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