In this article you will find the best SEO tips to optimize the natural referencing of your WordPress site. As you know, the SEO on WordPress is very important. WordPress being one of the most used CMS in the world, it is very flexible.
Its rich functionality and unbeatable price have all led to its meteoric rise as the most popular CMS on the web.
So it’s no surprise that WordPress has been downloaded over 47 million times and powers 28.8% of websites.
WordPress is also SEO-friendlyto the point where even non-technical people can easily implement simple optimization techniques.
This is great news for small local businesses who may not have the budget for SEO marketing improvements, but still want to beat their competitors in the SERPs.
In this article, you will discover 6 simple SEO tips to improve the Google SEO of your WordPress site.
WordPress SEO Tip 1- Examine your WordPress links
We know from a recent study that links are always the most important google SEO signal when it comes to natural referencing.
The number of domains linked to your site, the quality of your backlinks, and the optimization of your anchor links are all strongly correlated to your SEO.
Good natural link building takes time to develop, but here are a few simple steps you can start:
Quality takes precedence over quantity
One of the basic but very important SEO tips. The number of domains linked to your site is important, but one high-quality backlink from an industry leader in your niche is worth much more than dozens of irrelevant, low-quality links. Use a link tracker to find and eliminate low-quality links.
Find and Fix Broken Links (404)
Use a tool like MOZ or SEMrush to identify and fix broken links. It checks pages and even comments for broken links which will allow you to improve this part.
Optimize your link anchors for WordPress SEO
Optimize part of your anchors for local search by including the name of your city. Just be careful not to over-optimize (e.g. changing your entire anchor, too many exact matches, etc. There is no ideal percentage for location-optimized anchors, so do some competitive analysis to determine what is generally accepted in your niche.
Determine Link Building Opportunities
Links have a very positive effect on your ranking. Use a competitive analysis tool to find link building opportunities, such as relevant sites in your industry that link to your competitors, but not to you.
WordPress SEO Tip 2- Optimize the content of your WordPress site
Your content is the most important asset of your WordPress site in terms of SEO. Having fast loading times and tons of security measures won’t help you if your content isn’t up to par.
So, before you can think about optimizing your content, you need to start with something that your audience finds valuable and well-optimized.
To do this, you will need to understand your audience’s pain points and know how your products solve their problems. Once you understand this, you will be able to turn your solutions into all kinds of engaging content, from videos to blog posts to infographicswhich will keep them coming back for more.
Once you have good content, the next step can seem a little daunting: on-page optimization. Luckily, we can use free tools like the Yoast SEO plugin.
Among its key features, Yoast SEO highlights a few important on-page factors, such as word count and keyword occurrences.
WordPress SEO advice – Integrate Google My Business into your WordPress site
Google My Business brings together a number of key factors related to local rankings. Signals like location, user reviews, descriptions, and industry will all influence your position in the SERP.
After requesting your Google My Business page, be sure to add your WordPress site to your profile, along with other key information, such as opening hours and a description of your business.
Then look for plugins and widgets that will allow you to transfer key ranking signals like photos, pricing, and customer reviews from your GMB page to your website.
You should also install a plugin that allows you to add your reviews to your WordPress site, such as the Google Places Critics plugin. This will help increase consumer trust in your business.
SEO Tip 4- Improve the speed of your WordPress site
Site speed remains one of Google’s most important “technical” SEO factors, and if you want to beat your competitors in local rankings, then you’ll need to make sure your site is as fast as possible.
Compress images that are too large
Large images are the #1 factor that makes your website slow. Use a plugin like TinyPNG to compress and optimize your images.
Detect images to optimize using Google PageSpeed Insights.
Clean your WordPress theme to optimize your SEO
Get rid of unnecessary page elements (database calls, functions, JavaScript, etc. And make sure you remove old themes – hackers can use them to infiltrate your site)
Reduce Server Load Time with a Caching Plugin
Caching plugins create dynamic HTML versions that significantly reduce server load. There are a number of options you can consider. (We use a free plugin WP super cache and we are very happy with it)
Don’t overuse plugins
You can find a plugin for virtually any purpose, but try to stick to essential plugins that provide real value to your site. Too many plugins will slow down your WordPress.
Use HTTP2 protocol instead of HTTP
Most basic websites run on an HTTP type protocol which will load your website more slowly than with the HTTP2 protocol. (12% of websites use HTTP2) In fact, the latter will ask the server for data in order of importance which will greatly increase the loading speed of your WordPress.
WordPress SEO Tip 5- Become mobile-friendly
Another SEO advice which seems logical but which is far too neglected. Many of your potential customers search for local businesses via their smartphone. This, coupled with the fact that Google indexes mobile sites better than traditional websites, means that mobile optimization is more important than ever.
The best thing you can do to improve your mobile site is to focus on page speed and image compression, but here are some additional SEO tips and tricks:
Think about your mobile visitors
Use the built-in “wp_is_mobile()” function to differentiate devices at the server level and create personalized experiences for your mobile visitors.
Create Accelerated Mobile Pages (AMP) to boost your SEO?
Accelerated Mobile Pages (AMP) are incredibly fast pages designed specifically for mobile.
WordPress has a default AMP plugin that you can use to create AMP pages that are listed at the top of the SERPs when users search from mobile devices.
Don’t expect to appear 1st just by using this option. It takes a lot of work, but provides a great user experience.
SEO Tip 6- Structuring data with Schema.org
Have you ever wondered why some SERP results seem so complete (with reviews, long descriptions, etc.) while others are very meager?
The difference is structured data.
By using plugins like Schema (which we use), you can provide Google with additional information about your business. This will give your customers more details when they find you in the SERP, including useful information like hours of operation, price range, and location.
Note that while descriptions don’t directly improve your web rankings, adding more information only encourages higher click-through rates and CTR can impact Google and other engines. of research.
Did you like these WordPress SEO tips? So don’t wait any longer and contact me for more information and even more optimizations.