Last edited on July 16, 2021 by Digitiz
Whether for SEO or SEA, there are many tools available on the market. Ranxplorer is one that particularly stands out and that I use regularly. This is why I decided today to present it to you through this test.
Ranxplorer Overview
Before getting to the heart of the matter, here are a few words to present the solution. Ranxplorer is therefore both an SEO tool and an online SEA tool. It was launched in 2016 by a French team based in Grenoble and which is already recognized for having created the Ranks.fr positioning monitoring tool 10 years earlier.
The main advantage of this tool is that it has one of the largest natural and paid SEO databases in France, i.e. 3 billion results, 100 million keywords and 30 million sites.
In addition, Ranxplorer allows you to do many things:
- Audit the presence of your site in order to detect SEO and SEA opportunities
- Analyze your competitors’ SEO strategy and SEA campaigns.
- Identify the most relevant keywords and expressions in your topic
Ranxplorer features
Let’s now review the different features that can be accessed through the top menu.
Overall summary
As its name suggests, the global summary allows you to have a complete overview of the website to be analyzed. For SEO, we see an estimate of natural traffic, the number of keywords as well as the number of URLs positioned. Regarding SEA, we also find an estimate of the traffic generated, the number of targeted keywords and the monthly budget for Google Ads campaigns. It is also interesting to see the evolution of traffic as well as the distribution in the SERPs. Finally, we can also see the history of these results over the last 12 months.
Natural results
This feature is the one that I use the most since it gives a lot of information regarding the SEO data of a website.
By default we arrive directly on the tab SEO Summary which tells us the natural traffic, the keywords positioned, the number of URLs positioned and the gain (or loss) of traffic. In the form of graphs, you can also visualize the evolution of traffic, the evolution of positions as well as the positions by slices.
Here are the other SEO features that can be found in the different tabs:
- Keywords : We see all the keywords with their position, the URL, the search volume, the estimate of traffic generated, the trend curve, the number of results, the CPC, as well as the level of competition.
- Urls: This tab allows you to see the number of pages positioned with the keywords associated with each URL. There is also an estimate of the traffic generated per page as well as the evolution.
- Ranxplorer: This functionality allows you to analyze the subdomains of a site with, for each, the traffic estimate, the positioned keywords, the pages as well as the traffic gains/losses.
- Competitors: This tab is very practical, because it gives a quick overview of our main competitors. First through a graph of history and intensity but also through various indicators such as traffic, positioned keywords, the percentage of common keywords as well as the level of competition.
- Missed keywords: This is a complementary feature to “Competitors” because it allows you to identify keywords on which you are not yet positioned compared to other sites in your theme.
- Short-term gain And Long term gain : These two tabs allow you to make estimates of traffic trends.
Paid results
Now let’s move on to the Paid Results feature. The tab SEA summary tells us paid traffic, estimated monthly budget, positioned keywords and sponsored placements. In the form of graphs, you can also visualize the evolution of traffic, the evolution of the estimated budget as well as the advertising blocks.
Here are the other SEA features that can be found in the different tabs. Since they are very similar to the natural results features, we won’t go into detail. The main difference is in the Duplicate Keywords tab which is very practical since it allows you to identify the keywords already positioned in SEO on which you have put SEA budget.
Universal search
I use the Universal Search feature very little. However, it can be useful if you are looking to analyze keywords positioned on Google Images, Google Maps or Google News. We find the different tabs keywords, Urls and Ranxplorateur.
Keywords
To finish this overview, the Keywords functionality is undoubtedly one of the most useful. It allows you to analyze expressions and find other keywords.
Here are the different tabs that can be found:
- Search results : This global view allows a keyword to give us several useful pieces of information such as search volume, seasonality, maximum Cost per Click, and competition intensity. We also find the first 50 natural results, the first paid results as well as the first universal search results.
- Evolution of results: This tab compares the evolution of the first 50 natural results compared to the previous month.
- Related keywords: As the name suggests, these are keywords related to the main query.
- Related questions: This time these are questions relating to the main keyword.
- Semantic cocoon: This functionality can be interesting as part of a semantic cocoon strategy in order to find relevant queries.
Ranxplorer prices
As you can see, Ranxplorer offers three plans in the form of a monthly or annual subscription.
- Starter: €19.90 excluding tax/month in monthly billing or €9.90 excluding tax/month in annual billing – 500 keywords per site, 500 page views per month, 50 exports per month and 1 simultaneous user
- Premium: €69.90 excluding tax/month in monthly billing or €39.90 excluding tax/month in annual billing – 30,000 keywords per site, 5,000 page views per month, 500 exports per month, 1 simultaneous user, 30,000 API credits, 6 months of detailed history, Advanced filters, Premium tools
- Agency: €199.90 excluding tax/month in monthly billing or €149.90 excluding tax/month in annual billing – 50,000 keywords per site, 25,000 page views per month, 2,500 exports per month, 3 simultaneous users, 50,000 API credits , 12 months of detailed history, Advanced filters, Premium tools
As an SEO consultant, I chose to opt for the annual Premium plan, which costs me €39.90 excluding tax/month.
Ranxplorer vs SEMrush
If we can compare Ranxplorer with a single tool, it would undoubtedly be SEMrush of which you can find my opinion. In terms of competitive analysis, Ranxplorer is more efficient thanks to its larger database. Regarding ergonomics, my choice is also towards the latter because it is easier to use.
However, my preference is SEMrush. Although it is more expensive, it offers many more features, particularly with regard to content improvement, technical audit and even backlink analysis. In the end, it really depends on your preference to have an all-in-one tool or a range of complementary tools.
My opinion on the tool
Ranxplorer is, in my opinion, one of the essential software programs to have in your toolbox. In addition to its huge database, it has a very large number of very practical features to optimize your SEO strategy and SEO campaigns. I also appreciate the effort that has been made on design and ergonomics, because this is a very important criterion for me. Finally, compared to other equivalent tools, Ranxplorer’s quality/price ratio is excellent. Don’t hesitate to test the tool and give your opinion in comments.
9.5
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