With 800 million users including 25 million professional accounts, Instagram is one of the most famous social networks.
The company’s strategy is now clear, the latter wishes to become a major player in the e-commerce sector allowing businesses to sell on Instagram.
Many initiatives in this direction have been undertaken by the social network.
One of the big advances in this area is the addition of the “buy” button directly on publications encouraging users to continue their order without leaving the application.
The “shopping” button allows the customer to purchase their product easily and quickly thanks to the company’s publication.
Instagram Shopping: tags and links can be included on photos
The tag limit is five per post. The price of the product is displayed on the tag accompanied by a description. Redirection to the online store is done by clicking on the tag.
Instagram is in the process of becoming a real online store and this is only the beginning, the future looks bright.
For the launch of the feature in France, Instagram decided to work with 5 different brands: Sephora, Clarins, Birchbox, La Redoute and le Slip Français.
This feature is now available for all businesses.
The interest and potential of the social network in e-commerce looks promising.
One in five online purchases is made via mobile, according to the annual report from the Fevad e-commerce and distance selling federation.
This observation allows us to understand the importance that the telephone represents today in the life of the consumer.
So the advertising that will allow you to reach them must also be adapted to their habits.
Instagram is an application available on phone via Playstore or Appstore.
Many studies show that the obstacle to online shopping is the ergonomics of the sites. If they adapt as closely as possible to mobile screens, this will help reassure consumers and therefore allow them to consume with peace of mind.
Instagram shopping has advantages
Identifying up to 5 products allows you to promote several products in the same publication, moreover if you use the carousel option which allows you to publish 4 images in a single publication you can put the tag on 20 products.
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The presence of an “Instagram shopping” catalog
Indeed after 9 Instagram shopping publications, a new “shopping” tab will appear next to the “email” and “call” tab.
In the catalog will appear all the publications with redirection links to the product sheets on the website which will be loaded directly on the social network application.
The advantages and developments of this new tab could mark a real turning point for Instagram.
New updates will certainly enhance this new functionality with a system of filters and searches.
This new format also has some disadvantages and restrictions.
This functionality is currently limited to physical products.
However, this is likely to evolve quite quickly.
This first feature will allow Instagram to see how users will react before delving further into the subject. This also explains limitations such as the inability to add tags to Instagram Story or even promote these publications.
Instagram shopping: a simple setup
- The first step is to download the most recent version of Instagram and have your account in professional version. (business)
- You then need to synchronize the products with the Facebook and Instagram store
- Click on “options” then select “products”
- Authenticate the business account from your Facebook account
- Choose the products to sync
The publication reveals several pieces of information.
- You can freely choose the position of the tag on the photo.
- Choose redirect link
- Enter the product name
- Add a description
Want to try Instagram Shopping?
Setting up Instagram shopping remains relatively simple, but getting to know yourself is not so simple.
This is why the supremeboost.com site has decided to specialize in the development of Instagram accounts by offering services to gain followers quickly. Test now and boost your e-commerce store with Instagram and Supremeboost.