For businesses, posting content on social media like Linkedin Pulse is a good way to build a reputation, increase trust, and reach a wider audience.
LinkedIn Pulse is an online news feed within LinkedIn designed to allow members to share content with their audiences.
What is LinkedIn Pulse?
The Linkedin Pulse platform generates news, blog posts and ideas from businesses and individuals looking to build their profile and expand their reach within their target audience.
To ensure users receive the content they want to see, LinkedIn Pulse can be tailored to each individual.
The public can also search for articles by category, by popularity and based on their influencers.
The Linkedin Pulse platform was originally reserved for well-known influencers such as Richard Branson, Gary Vaynerchuk who used the platform to share their ideas with fans. Now all LinkedIn members can publish their own content.
For businesses, it’s a good way to share knowledge and build their reputation and credibility.
Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish…
So how do you make your content go further and get lots of people reading your content?
LinkedIn Pulse can help you do this.
Why use LinkedIn Pulse?
An easier audience to obtain on Linkedin Pulse
Posting on your own blog and then promoting your article sometimes tends to attract few new visitors.
Although you should always post on your blog, with Linkedin Pulse your content will be sent automatically to a wider LinkedIn audience.
When you post a message, your followers will receive a notification instantly. Quality content is one of the top three reasons people follow a brand on social media.
Linkedin Pulse makes sharing easy
Linkedin Pulse makes it easier to comment on articles and comments are more visible to other people on LinkedIn.
This allows the conversation to begin about your content. They in turn can easily share your content. Much more than on your own blog for example.
By posting content to LinkedIn Pulse, you increase the chances that more people will discover and read your content.
However, to succeed on LinkedIn Pulse, like any other channel, you need a strategy.
You will also need to put in the necessary time and effort to make your investment worth it.
Depending on how many connections you have, the posts you post on LinkedIn can easily range from a few hundred to a few thousand views, on average.
But sometimes LinkedIn articles become what we call unicorns, they can get 50,000, 100,000 or even millions of views.
Would you like to have that many views? You can !
Here are 7 tips to help your content take off on LinkedIn Pulse.
1. Use an attention-grabbing image
If your headline isn’t catchy enough, the second most important element that can persuade readers to click is your article’s image.
Avoid using images that do not add value in your content, such as:
- Your company logo
- All photos from royalty-free image banks or shutterstock….
2. Keep headlines short on Linkedin Pulse
If your title is too long, LinkedIn may truncate your title. This means that people who scroll through the app will only see part of your title.
Write your title so as concise as possible without neglecting important title elements that increase the number of clicks, such as using the right keywords or a promise (for example telling readers what they will get out of reading your article).
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3. Develop your Linkedin connections
Every time you post a message on LinkedIn, your connections will see an alert in their notifications.
But to really do wonders in terms of reach, you need a large, first-tier audience.
To make everything we talk about throughout this post really work, you will need to have as many connections as possible.
That means improve your LinkedIn profile (to market yourself to potential connections) and expand your LinkedIn network (this includes connecting with people you know as well as people you don’t know yet).
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4. Post Frequently on Linkedin Pulse
LinkedIn is not a game of chance.
You cannot post a post once every six months. It won’t help you.
You have to post at least twice a week, at best Tuesdays and Thursdays. You should probably only post on weekdays during work hours.
LinkedIn is a professional network, so not much happens after work hours or on weekends.
Your entire LinkedIn Pulse strategy can be powered 100% by re-published content. No need to create a single original article for LinkedIn.
Also no problem with duplicate content or the potential impact on organic rankings if you pursue a content reuse strategy.
As long as you clearly reference the article that was published before with links to the original article, Google is smart enough to understand what the original source is.
5. Linkedin Pulse: basic SEO optimizations
Content optimization is a very simple way to help your content appear on a Linkedin Pulse channel.
To categorize your content, LinkedIn Pulse analyzes the text of your article.
A good archaic SEO technique but one that works great on Linkedin, all you had to do was include your keyword in the title and use the right words a few times throughout your article.
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6. Boost your Pulse article with an ads
While having your article on a Linkedin Pulse channel is great, it is not enough. You have to help your ticket take off.
You’ll need to drive a lot of traffic to it quickly.
This will help you push your ticket to the top of the channel, as opposed to just being listed on the channel in the umpteenth position.
How to reach first place on Linkedin Pulse?
Launch some ads on Linkedin, Facebook or Twitter.
This will help you quickly generate lots of traffic to your LinkedIn article.
The LinkedIn Pulse algorithm will reward your content if your article generates traffic and engagement within minutes.
7. Repost old content
LinkedIn will not penalize you for reusing the same content you have already published on their platform.
There is no duplicate content filter.
If a post you posted didn’t generate any engagement a few months ago, and you think it should have done much better, why not post again?
There are two things you should change, though: your title and your image.
Most likely, your old title wasn’t catchy enough or your image wasn’t interesting.
Now get to work and get your audience off the ground? !
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