In just a few years, Tiktok has become the ultimate social network among young people and takes on significant weight in business marketing. And by necessity, emerging, generating views and being visible with so much competition is complicated.
So we ask ourselves this simple question: how to gain followers on TikTok? In this article, you will find all the tips for gaining new followers for free and quickly.
Why is it important to have Tiktok followers?
TikTok is a social network that is growing strongly among young people, but not only that. This social network is intended to be fun but also offers very interesting opportunities to companies that know how to exploit it. From a marketing point of view, analyzing trends and with the right hashtags, an action can be very visible. We will see it after having recalled its operation in a few words.
How TikTok works in a few words
Tik Tok is a relatively new social network. Of Chinese origin, it was launched on the international market in 2017. Accessible from a web browser on a computer, the TikTok app is mainly designed to be used on smartphones, like Instagram. Its principle: sharing short videos, lasting less than three minutes, in vertical format (9:16). The Tik tok platform is somewhat of a mix between Instagram and Youtube.
However, unlike Instagram, its principle is not initially based on the exchange of images or photos. And unlike Youtube, it is focused only on short videos.
This increases the spontaneity of the videos produced, and the impression of proximity between content creators and their audience. All the classic notions such as likes, engagement rate, shares, comments also exist.
See also: Best Tiktok video format
In 2022, TikTok is growing strongly. According to Hootsuit’s Digital Report 2022, the social network had 1.2 billion users at mid-year, and it would gain an average of one million new users per day.
The Tik tok application is, moreover, the most downloaded of the year 2022 (180 million downloads on the Apple store and Google Play combined) 2.
Additionally, TikTok users are on average very active. 90% of them connect to the platform several times a day 3.
Finally, TikTok represents a new and promising opportunity for businesses. On the one hand, it allows, according to the Hootsuit 2022 Digital Report, to reach nearly 20% of potential customers more during an advertising campaign, compared to the rest of the web, for equal investment.
On the other hand, the audience is young, with around 40% underage users nowadays. Part of your audience and customers may be in part of these younger users. Thus, TikTok is a space to invest in to develop a brand image or personal branding over the long term.
How to gain followers on TikTok? To gain TikTok followers quickly and for free, there are three tips you can implement:
1 – Follow Tiktok trends
The trend is at the heart of the TikTok ecosystem. In fact, the social network essentially works with fashion effects and popular content. We should therefore not try to go against these trends to generate engagement.
On the contrary, exploiting them will allow you to grow your account faster than others… Provided you act intelligently. To do this, three rules must be observed:
2 – Publish at the right time
As mentioned previously, 90% of TikTok users connect to the network several times a day. However, we also know that there are times of the day when the crowds are heaviest.
This helps generate more views and likes. In particular the lunch break, leaving the office, morning at 8 a.m., 10 a.m. break or the weekend.
Moreover, even if studies have been carried out to try to draw general conclusions, the ideal time to publish depends above all on your audience.
Scrutinize his behavior scrupulously to identify the best windows for action. Furthermore, be aware that with a TikTok Pro account, you have access to detailed statistics on your audience which will help you in this regard.
Additionally, when trend following, the best time to act is when the wave is rising. In other words, for maximum impact, it’s just when the trend starts to be popularized that you need to post : neither too early nor too late.
This requires constant monitoring and a little practice. With experience, you will be able to spot the best opportunities.
On the TikTok application, all the videos designed around the same entertaining principle are grouped around a single hashtag. And in particular challenges of all kinds, playbacks of a famous film or dance videos.
To locate popular video frames, you can click on the “Discover” tab. You will see all the popular hashtags. You can also use the “For you” tab and scroll through your news feed. There you will find more targeted content, published and re-shared by your circle of followers.
Before using a popular video frame, make sure it matches your company’s image and values. The challenge for you and the brands will be to follow the right hashtagwhile standing out enough to be visible to Internet users.
It’s a subtle balance between mimicry and originality that you need to find. First understand the essence of the trend you want to follow, and the inseparable elements of its success. Then, be inventive to exploit it from an angle never before seen by your followers.
4 – Use the right music
Finally, by clicking on the “+” button, then on the “sounds” tab, TikTok will show you which music is currently the most shared. Don’t hesitate to reuse this music in the background of your videos. It is proven that this practice optimizes the chances of re-sharing, with almost no effort.
5 – Collaborate with Tiktokers
Have you just created your profile, and want to know how to get a lot of subscribers on TikTok quickly? Your best strategy is to collaborate with influencers.
From a marketing point of view, you need to find a influencer whose current audience is similar to your target audience. Some influencers will ask you for financial compensation. Other influencers will do this without asking for money. Your objective is then to find the influencer with whom you will have the best price/subscriber ratio.
Furthermore, to assess the potential of a collaboration, do not only take into account the number of subscribers of the target influencer. Also observe the engagement dynamics of your followers (number of comments, reshares, views, likes, etc.).
6 – Publish your TikToks in real Instagram
Finally, any video content produced on TikTok can be used on your other social networks. This is important to think about because the platform facilitates the exchange of content between platforms.
From TikTok, simply click on “Share” and “Save video” after its publication to download it to your smartphone. It is then ready to be broadcast on other social networks (Instagram, Youtube or other).
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Given the 9:16 format and the short duration of TikTok videos, they can be reused very well in Real Instagram, or in Facebook stories. On the one hand, this practice will allow you to power all your networks in content in one go.
And on the other hand, for what interests us today, this practice will allow you tobring followers from your other social networks to your TikTok profile. However, each of your Facebook or Instagram subscribers is a potential TikTok subscriber!
For this strategy to be fully effective, consider integrating a call to action at the end of your videos. You can, for example, say or write “for more videos like this, join me right away on my TikTok profile!” “.
FAQs
TikTok challenges consist of challenges that users throw at each other in video. There are absolutely all kinds. For example, a recently known challenge was the “ice bucket challenge”.
It involved filming yourself having a bucket of ice water poured over your head, fully clothed. In principle, a TikTok user who has completed a challenge challenges their friends at the end of the video. This contributes to the virality of the phenomenon.
There are many ways to make money on TikTok. You can, for example, enter into a partnership with a brand. You can also promote your business and promote your own products or services. For this, you don’t necessarily need a large audience. You need an engaged audience.
However, TikTok also provides content creators with a dedicated remuneration system. Indeed, during a TikTok live, you can receive donations, in the form of “coins” which are then convertible into euros. To do your first lives, however, you will need to gain your first 1000 subscribers, the functionality being locked before that.