If you want to increase the sales of your e-commerce you absolutely must use SEO strategies and techniques for your marketing activities.
In this article you will find out why optimize texts of your e-commerce from an SEO perspective can become your secret weapon capable of making you sell more and increase your profits without increasing advertising costs.
Today online competition is increasingly fierce and aggressive, and to obtain concrete results you must be able to optimize every single aspect.
You can’t afford to leave anything to chance.
So, if you want to sell more with your e-commerce you have to use the sales techniquesthe marketing tools and strategies at your disposal.
And one of the most tools effective and low cost that you can integrate into your business is SEO.
What is SEO and why is it useful for e-commerce?
SEO is the optimization of content for search engines, in English Search Engine Optimization.
What does optimizing content for search engines mean in simple terms?
It means using a series of techniques and strategies that help search engines like Google and Bing to improve the visibility of the website and, consequently, ad increase online sales.
This way, if you have a shoe store and you google “men’s shoe store” you will have a good chance of appear on the front page and leapfrog your competitors.
An effective marketing plan must absolutely take into consideration the idea of optimizing all contents from an SEO perspective: you must give all search engines the opportunity to find and classify your contents, your articles and your products in the simplest way possible. This by working directly within your website, used specific SEO techniques, but also with activities link buildingthat is, increasing the number of links that come from other sites and point to yours. The old dear “let people talk about themselves”.
If you’re still wondering what the benefits of open an e-commerce optimized from an SEO perspective, then what you are about to read will have a huge value.
If you want to sell more with your e-commerce, here it is 3 reasons to optimize your content from an SEO perspective:
- For climb the ranking of search engine results. A site optimized from an SEO perspective is much more likely to appear in the first results of Google, Bing and other search engines;
- SEO helps you sell more. If you manage to be among the first search results you will have more visits to the site, therefore more customers and more sales;
- Prevail over your competitors. Being in the top positions of a search engine is a competitive advantage that must be exploited to win against the competition.
If you neglect SEO you are missing an extraordinary opportunity to increase the visibility of your e-commerce and sell more.
But if you have understood the importance of these techniques and want to start taking advantage of some simple SEO Marketing strategies, I am about to give you some advice that you absolutely must follow and put into practice as soon as possible.
Before starting, however, let me make a premise.
SEO is a real discipline, and before making any type of change to your site or your e-commerce, make sure you have the necessary skills.
Otherwise if you need a professional you can contact us here and together we can understand how to help you.
Are you ready now? Let’s get started.
THE’content optimization for search engines can be done by working on different elements:
- the structure of the site, pages and contents of your catalog
- the HTML code of your content
- the management of links present within each blog article, product description or page of your site
- the textual contents of your articles or product descriptions
If you want to make the most of SEO and start selling more with your e-commerce, here are some strategies you can apply immediately to improve your positioning on Google of all your content.
Optimize texts to sell more
If you want to sell more you absolutely must make the most of it all the textual content of your site: blog articles, product sheets, landing pages and so on.
Creating quality and interesting content for the user who reads it is fundamental to sell more. AND SEO helps you optimize the positions of your content on search engines.
Blog articles they can be very effective because they give the user the opportunity to learn more about your product or service and also to learn about the history of your brand, company or business.
By writing content in line with user needs it will be easier to increase the number of visits to your site, and consequently theand sales and profits.
Choose the right keywords
Choosing the right words is a fundamental activity to avoid writing articles that are off-topic and inconsistent with the contents of your site.
You need to analyse, study and research keywords before any other activity. But how to choose the right keywords to write an article from an SEO perspective?
It is very important to choose the right keywords for each piece of content.
To avoid mistakes you can take advantage of two free tools: Google Trends and Keyword Tools.
Google Trends helps you find out which topics are the most popular at the moment, and what their trend has been in the past.
Keyword Tool instead gives the possibility of finding keywords similar to the one you searched for.
This way you will have advice on what your users are actually looking for and you will be able to create videos ad-hoc content to answer their questions.
Before we move on, here’s a little tip for you.
Instead of writing articles that use generic keywords and where you will find a lot of competition, focus on more specific, niche topics.
These keywords are called long tail keywords and I am one underrated tool by 90% of those who produce content for their sites or e-commerce.
So, how can you leverage long tail keywords for your site?
If you sell men’s shoes, the basic keyword is: men’s shoes.
But if you search for “men’s shoes” on Google, today you get 71,900,000 results.
If instead you decide to write an article using the long tail keyword “elegant men’s shoes to match with a blue suit” you will find 3,810,000 results.
That means there’s a lot less competitionand more.
A person looking for elegant men’s shoes to match a blue suit already knows very well what he is looking for, ed he is certainly more ready to purchase compared to someone who is doing a generic search.
So with long tail keywords you will be able to stand out from the competition and intercept people who are very interested in purchasing.
Write titles consistent with the content
To optimize your site or your e-commerce from an SEO perspective you must be sure that the title of a blog article, a paragraph, a product sheet, etc. is consistent with the content which is actually present on that page.
There’s no point in trying to be clever by using “special” keywords if in the end the content of the page talks about something completely different.
Consistency is a quality that is always rewarded, both by Google and by the users who browse your site.
Don’t overdo keywords
If you want to sell more with your e-commerce and make the most of all the potential of SEO, you must be careful not to make the mistake of overdo it with keywords.
Those approaching the world of SEO think that writing the same keyword many times within an article or page of the site is useful for climbing the search engine rankings and positioning yourself in first place.
In truth this is not the case. In fact, the opposite is true.
Repeating a keyword excessively penalizes the contents you have created, and Google hides you favoring your competitors.
The use of many keywords is technically called “keyword stuffing” and is a practice that Google and other search engines do not like at all.
If you want to write an article the right way, you need to make sure you enter the keyword in the title and repeat it a maximum of a couple of times throughout the article.
Remember that the content you write must be fluid, coherent and natural.
In this article you understood the mechanisms of SEO to climb the search engine results and increase your visibility to sell more with your e-commerce.
Now you have two choices
You can choose to do everything yourself and study SEO, optimize content, search for the right keywords to write coherent and successful articles.
Or, if you want to shorten the time, you can leverage a team of SEO professionals ready to collaborate with you and optimize your site, your content and your e-commerce for you.
To do this, just click the red button and fill out the form to book your free call. You will be contacted as soon as possible and together we will find the right solution for you and your company.