Remember when we once talked about public relations? When you wanted to highlight a product and called journalists one by one on the phone to spread the news? Today the importance of PR is still the same, but the tools have changed.
If once upon a time you picked up the phone and talked, now public relations is done online.
That’s why I’m here to talk to you about Digital PR.
Digital PR is the worthy evolution of good old public relations, it is a technological way to give visibility to a brand and increase its reputation.
We always talk about public relations because they are very similar to those that were done in the past, even if modern ones can bring a much greater benefit to your brand.
On the other hand, the Internet allows you to potentially reach the entire world.
So, if you want to increase the visibility of your brand and improve your online presence, you can’t do without one Digital PR strategy.
Don’t worry, it’s nothing impossible because you already have all the tools you need. You just have to learn to make the most of them and I will now explain how to do it.
If you want to take action immediately and understand what your company specifically needs, click the button below and ask for your personalized advice.
What is meant by Digital PR
Digital PR is one measurable promotional strategy used by marketers to increase a brand’s visibility, which leverages the authority provided by content creators and online publications.
Public relations they are intended to communicateto create a point of contact between the company and its public.
This is crucial for make the brand known to as many people as possible and trigger a chain mechanism that also allows the positioning of the company website to be improved in the SERP of search engines, increasing traffic.
All this, today, is done through digital tools.
Every entrepreneur has many means at his disposal to give visibility to a brand:
- Online press releases;
- Online interviews and reviews;
- Events with bloggers;
- Relations with journalists and influencers;
- Mentions on influential blogs and social media accounts;
- Publishing content with backlinks through link building activities.
In summary, Digital PR increases the online reputation of a brand by exploiting the authority of publications by people who agree to collaborate and providing measurable results through tools such as, for example, Google Analytics.
Difference between digital and traditional PR
Anyone who worked in PR a few decades ago knows how complex this job was. It involved spending hours and hours on the phone, contacting journalists to write a piece on the magazines and paper newspapersthey talked about it in radioat the TV oh events.
This obviously required a lot of time and money.
Do you know with what result? That only a small portion of the public was reached.
THE online media they represented a real revolution.
Today it is much easier and faster to contact a publication, it is cheaper to make the ad appear and you reach a much, much higher user base.
As people have progressively moved onto the webSince this is where they read news and acquire information, entrepreneurs and professionals also need to shift their focus to digital PR.
Collaborating with the right journalists, bloggers and influencers it is possible to intercept not only a large but also a targeted audience. Obviously, provided you know how to choose the people and publications with which to collaborate.
Who needs to do Digital PR?
It doesn’t matter whether you have a small business or a multinational company, you will soon discover that Digital PR can effectively help any brand.
Cwho should invest in Digital PR? Easy, it should do it Who:
- He wants to get more traffic on the website: the more people visit the company website, the more likely they are to sell the products or services advertised within it and, perhaps, they will help you gain some publicity by sharing opinions and content;
- Want to generate more leads: leads, i.e. contacts, are essential for a business because they allow you to offer your products or services to people who are truly interested and the wider the visibility of the brand, the more people will leave you their contact;
- He wants to increase sales: it is the goal of every entrepreneur to be able to have an ROI on their marketing campaigns through more consistent lead generation and a greater number of sales.
TODo you want all these things too? Then you should work on your Digital PR strategy right away because it can really bring many benefits to your business.
What are the objectives of doing online PR
Digital PR is therefore an evolution of traditional PR as it exploits all its positive sides by combining them with the power of today’s online media.
The digital PR objectives there are many, let’s see the main ones:
- Increase brand awareness: it is the main objective, which is to increase your online presence by beating the competition and making your brand famous among the public;
- Create a network of relationships with media, bloggers and influencers: the word itself says it, PR is based on creating relationships with people who can talk about your brand to the public, this means creating a network of quality contacts who can help you launch any new product or service;
- Get more coverage: good Digital PR work helps you get many more impressions, thus giving greater visibility to your content;
- Improve SEO: Digital PR and SEO (Search Engine Optimization) go hand in hand since it is possible to create a backlink strategy that improves your positioning on search engines, and this is essential to obtain more and more traffic;
- Acquire more customers: The leads and customers you get through these tactics are highly targeted because they are engaged by journalists, bloggers and influencers whose values and lifestyle they espouse.
And now that you understand what Digital PR is and what it is for, let’s dig a little deeper.
Social media is absolutely it most powerful tool that companies have at their disposal today.
How come? Well because social media allows you to communicate directly and informally with your audienceto connect with bloggers and influencers and also to study your competitors.
Social media is a tool with a thousand resources, if you know how to exploit it.
Through these platforms you can share quality contentnot only to advertise your products or services but also to create real added value. Remember that the goal is to build relationships, not just sell.
The moment a user sees your content they can decide to comment on it or contact you, and this channel gives you the opportunity to listen to his wants and needsas well as his fears and doubts.
Are digital PR and web marketing the same thing?
Initially we said that Digital PR is a marketing strategy, this could lead you to confuse the two worlds. In reality there is a difference, albeit a very subtle one.
The web marketing it is composed of a series of techniques aimed at selling a certain product or service. To sell, you write content for the site, publish posts on social media, create campaigns, etc.
The Digital PR they do something a little different. It is true that the advantages are, in the end, those of increasing contacts and increasing sales, but the primary objective is always to build relationships.
So: if web marketing sells, PR builds relationships.
Furthermore, marketing is purely focused on obtaining the greatest number of conversions possible from users, while Digital PR deals with increasing the brand visibility.
That’s why digital PR and marketing strategies must go hand in hand. The former help the latter, and vice versa.
Expand the visibility and power of your brand
In this article I wanted to answer some of the key questions that revolve around Digital PR. I explained to you what they are, what objectives they allow you to achieve and how they can increase the visibility and awareness of your brand.
This, as a consequence, leads to a growth of leads on target and to a increase in sales.
Now, get into public relations it’s not that easy as it might seem. Also because, if you think about it, it is a real job to which specialized figures have always been dedicated.
Each Digital PR strategy is unique and its characteristics depend a lot on your company, the position it already has on the web, the results you want to achieve and how much you are willing to invest.
If you need someone to help you really make your mark, I can help you. For years I have been supporting companies in creating a position on the web and I can do the same job with you. Together we can understand what you expect from a Digital PR strategy and how to set up an effective one for your brands.
Contact me now for personalized advice and finally dominates the web.