Today, even more than yesterday, it is important to study the rules of B2B SEO.
The global reach of the Internet continues to grow, as does Google’s influence. Considering that more than 80% of online shopping it starts with a web search, poor positioning or a poorly designed site make your brand non-existent.
Let’s discover B2B SEO together
B2B SEO is a strategy that allows you to give a good organization to the website, making it interesting and highlighting it. As a result, an ever-increasing number of users will become aware of your brand and it will be easier for you to approach an ever-increasing number of people.
There B2B sales is a challenge, because whoever makes the purchasing decision is the CEO of the company, the financial director, the human resources directors, the marketing managers or the whole process of joint purchasing of a product. A B2B campaign in digital marketing requires a strategy suitable to capture the attention of the different players who make the purchase decision.
B2B SEO is still a key tool for increasing web traffic and improving product reputation.
If you consider that managers from different sectors are looking for quality content on search engines before making a purchasing decision, you will agree with me that for B2B you need to rank on the first page of Google, Bing (or any search engine) with key terms about your business model.
The goal of a landing page is to show how the offer solves a problem the user has on Google. 90% of traffic will come to the landing page with the goal of solving a particular problem. We are interested in providing the solution to that exact query.
B2B marketing
We are interested in knowing the potential of B2B SEO for our company, how to work on our site and how to study the context in which we operate. Therefore it is interesting to broaden the discussion.
The B2B marketing It has the function of creating a positive image of the brand and encouraging personal contacts.
The questions that interest us are: what does the user look for when he starts a search for a product similar to ours? How to give him the answer that will convince him to contact us? How can we accompany him to our company?
Having a well-defined identity and an authoritative presence on the web becomes a market need. This is because more and more goods and services are offered and the competition is increasingly higher.
Create a content marketing strategy, or content hackingfocused on the right keywords to position yourself in the first search results, means establishing a relationship with the potential customer.
My webinar on B2B SEO, during Training Week 2018, is a good opportunity to delve deeper into these topics.
Training Week
The October 23, 2018from 11:00 to 12:00, I will talk about B2B SEO and what an entrepreneur needs to know nowadays. The opportunity is Training Weekan initiative launched in 2012 which aims to help spread digital culture in Italy.
These are periodic online appointments that last, each time, for an entire week for a total of 10 hours of training. From 22 to 26 October there will therefore be the week dedicated to SEO during which I will hold my webinar.
We will read together the numbers of Nextre Engineering, my company, and how I achieved them.
We will discuss the latest Google algorithm updates and how to build a website. We will talk about which elements are to be taken into particular consideration and as and keyword research phases.
In short, we will analyze the rules of content marketing in light of the situation in which an entrepreneur is moving in 2018 and we will think together about how to make the most of the changes.
We will study how to improve the visibility of the site on search engines, optimize the landing page on the B2B SEO side, increase the positioning within the search results pages (SERP). We will also see how to increase the possibility that the site is displayed in the SERP, that the user clicks on it (CTR) and how to implement conversions in your e-Commerceas well as the usability of the site and the user experience while browsing.
In conclusion
It is often there User Experience determine the success or failure of a site. We will understand how we can make our pages a context in which the user is comfortable and where he will return after purchasing.
If for you e-Commerce is a dimension that is still little known and whose difficulties scare you, I invite you to participate, on October 23rd from 11:00 to 12:00, in my webinar SEO strategy for B2B IT Market. Together we will reflect on how these obstacles can become opportunities.