Instagram monetization attracts more and more people looking for additional income. Indeed, it is tempting to turn a hobby or passion into income.
How to go about making money on this platform? What type of content to offer on this social network ? How many subscribers are brands interested in an influencer? Discover in this article the tips to know how to make money on Instagram and what income to achieve.
How many followers on Instagram to make money?
The remuneration generated on Instagram depends on different factors. The positioning of an Instagrammer in his niche, its image and notoriety.
Today, if we refer to the hashtags the most employed, fashion, beauty, fitness or food are very popular sectors. The level of engagement of followers and the ability to form partnerships with brands are essential.
Have active subscribers
To achieve successful Instagram product placement, brands favor agreements with influencers with a community of engaged and active followers.
Having 100,000, 200,000 and more subscribers is of no use if the community is passive. Without sharing, without posts, without comments or without likes, brands have no interest in investing in this type of account.
Active influencers with a following and an attentive audience, even limited to 10,000 subscribers or less, attract brands. We are talking here about nano-influencers, and micro-influencers between 10,000 and 100,000 followers. Brands benefit from significant impact for a lower influencer price.
In fact, it is possible for Instagrammers to earn money from 1000 followers. The higher this number, the more significant the income, thanks to sponsored publications or partnerships with brands.
Note that the advertising regulations on Instagram may vary by country. It is therefore necessary to know local laws and follow Instagram’s guidelines for sponsored posts.
See also: Instagram algorithm.
Very popular platform around the world, Instagram now has more than a billion active subscribers. Enough to encourage a large number of people to generate a salary through this platform. Discover proven ways for an influencer to make money with Instagram.
Become an influencer
An influencer has a large base of engaged and active subscribers. By creating quality content, interesting and attractivehe gains a lot of trust from his followers.
In this way, it can impact their purchasing and consumption decisions by providing them with products and services from partner brands. To increase its visibility and notoriety, he must maintain a constant and rich activity as well as collaborate with other influencers.
Open an Instagram store to sell your products
Another way to make money on Instagram is to sell your products there. By subscribing to a business or Creator accountit is possible to use Instagram’s shopping function.
Suitable for businesses and small creators, this tool allows you to present your products in the form of detailed sheets. Instagram shopping relies on product tags, attractive and dynamic publications.
Engage in one-off partnerships with brands
Press on a high percentage of interaction with sponsored contentInstagram offers a powerful scope for marketing action.
Brands can plan their marketing campaign and their collaboration with influencers using the marketing manager. Instagram advertising. A common practice when launching a new product or to optimize a promotional campaign.
Instagram Creator Marketplace provides tools to facilitate relationships with brands.
“ Discovery » highlights relevant brands and interests according to the influencer’s audience. “ Message from partners » manages messages related to partnerships and which follow Instagram’s eligibility criteria. “ Projects » to receive details and prices of brand projects.
Position yourself as a brand ambassador
One-off partnerships are based on product launches or event promotions and generate episodic revenue. In order to benefit from regular remuneration, a long-term collaboration can be set up between an influencer and a brand.
It involves sharing values between brands and whoever will ensure their communication on Instagram. A relationship of trust benefits both parties.
The brand sees its notoriety assert itself among followers. While the influencer sees his influence strengthened by the positive impact of the products presented to his community.
Get paid by purchasing badges
Instagram now allows influencers to benefit from the financial support of their followers during an Instagram live.
During the live stream, viewers can purchase multiple badges in increments of $0.99, $1.99, and $4.99. The influencer just has to launch his live broadcast with badges and inform Internet users.
Also note: Insta Story.
Promote an Instagram Reel
With the functionality Instagram ReelsInstagram in turn offers what made TikTok successful. Instagram Reels allows the creation and posting of short 30-second videos.
In a vertical format, this type of content includes text, audio, and augmented reality effects. The advantage of this type of post, compared to Instagram stories which disappear after 24 hours, is their permanent display.
Read also : How to go live on Tiktop?
Sponsorship on Instagram allows for closer ties between the content creator and their most active followers. Sponsors pay a monthly fee to get exclusive content and perks.
They benefit from a purple sponsor badge, present next to their name to stand out. Sponsors benefit from live video and confidential stories.
How much does an influencer earn?
The key figures of Instagram remuneration
Three factors directly influence Instagram compensation : the number of instagram subscribers , their engagement rate And the area. According to a study conducted by HypeAuditor, 905 influencers out of 1,865 surveyed say they earn money with their account.
The influencer rate varies depending on multiple criteria. The average income per hour is impacted by the time spent managing social networks and their account. The range of hourly income, depending on the sector, oscillates between €29 to more than €175 for the most popular influencers.
Distribution according to source of income :
- promote a brand: 40.15%;
- create your own brand and redirect traffic and customers to your business: 21.71%;
- affiliation: 14.92%;
- subscription services (Onlyfans, Discord, etc.): 7.68%;
- sale of online courses: 3.86%.
If today, 80 influencers out of the 1,865 questioned declare that they live off their Instagram income, 480 indicate that they will be able to earn enough in the future to live on it.
Distribution according to type of partnership :
- unpaid partnerships (product offered for visibility): 21% of influencers;
- paid partnerships: 23%;
- mixed partnerships (donations and money): 56%.
The share of influencers who earn money with their account
According to their number of subscribers, here, for example, the share of influencers who earn money with their account :
- Accounts from 1,000 to 10,000: 22.99%;
- 10,000 to 50,000: 43.11%;
- 50,000 to 500,000: 57.36%;
- 500,000 to 1,000,000: 68.75%;
- > at 1,000,000: 63.64%.
Average Instagram remuneration based on its community
960 influencers provided an overview of their average monthly income, all themes combined.
- accounts from 1,000 to 10,000: €1,323;
- 10,000 to 50,000: €1,920;
- 50,000 to 500,000: €3,276;
- 500,000 to 1,000,000: €5,446;
- > at 1,000,000: €12,440.
This income fluctuates depending on the sector in which the influencer operates.. For example, the monthly average received per Instagrammer in the travel sector will be €1,855, up to €4,334 for the animals sector.