There Youtube banner is an essential part of your channel.
It allows you to present your identity and the theme of your channel, attract new subscribers and communicate effectively with your audience.
But for that, you still need to know how to design the most impactful visual!
So here are some tips to help you create the perfect YouTube banner for your personal or business channel.
Create a YouTube banner in your image
Even if videos obviously have a priority place on this platform, the visual aspect and identity of a channel remain no less important.
For a business, for example, the YouTube banner allows you to reassure the potential customer and ensures a certain visual and identity coherence compared to the brand’s other networks.
If you use your YouTube channel personally, be aware that the banner will allow users of the platform to identify your personality and your interests. It is therefore essential to create a visual that suits you.
So this is our first tip for designing an effective banner. Start by developing a visual according to the color code of your profile or your brand.
Choose your logo and make sure you create a design that fits into your world. Also define a few keywords that you think are relevant to integrate into your banner and that summarize the content of your YouTube channel.
Choose the right visual size for your YouTube banner
YouTube banners are governed by very strict rules regarding dimensions.
It is essential to respect them to ensure that the banner can appear clearly, without being poorly intersected on all screens (mobile, tablet, television or computer).
The size of a YouTube banner recommended by the platform is 2560 x 1440 pixels. Also note that it must not exceed 4 MB in terms of weight.
However, so that the design can adapt to all screen sizes, there is a “safe” zone where you will need to place the essential elements for your audience (name of your channel, slogan, news, etc.) . This safe zone measures approximately 1546 x 423 pixels, which is the average size on mobile.
Create your banner using suitable tools
To create an effective and creative visual banner, you can absolutely use Photoshop. Otherwise, know that there are different sites to allow you to create YouTube banners for free and easily.
Can go
This is the benchmark software for creating banners for the video platform.
Completely online, Canva is available in a free and paid version. It offers a wide choice of banner models already designed, adapted to the required dimensions and fully customizable directly on the site.
Very easy to use thanks to the “click and drop” concept, you can add your logo, change the font size, typography and even add some decorative visual elements to your creation.
Fotojet
Fotojet also offers you a wide choice of banner templates, as well as a functionality dedicated to collages to allow you to personalize your creation.
Available in a free version, this tool will allow you to effectively create quality YouTube banners. Please note, the models offered and decorated with a small crown are reserved for premium members and therefore require a paid subscription.
Template.net
Template.net has the particularity of offering templates according to several themes. As a result, you can easily find banners suitable for a gaming channel, or a beauty channel, for example.
Finally, Bannersnack and Adobe Spark offer you possibilities for creating relevant YouTube banners and remain easy to use and free software. Enough to help you create the prettiest banner for your channel!
Make users want to subscribe to your channel
Be as clear and concise as possible possible in the elements you add to your banner.
feel free to directly encourage the user to subscribe using icons or arrows in your banner design.
Finally, do not hesitate to communicate your publication frequency to create a sort of meeting with your community on the platform.
Highlight your activity or your themes
Before viewing your video content, a user who arrives on your channel must be able to immediately identify the themes on which you create content.
Gaming, beauty, books, fitness… Be sure to highlight the key elements of your theme on your YouTube banner. Remember that some users may arrive on your channel by chance and have not yet seen your YouTube playlists.
Show them what you like to talk about in your banner to effectively capture their attention.
Add links to your other social networks
Your YouTube banner is the perfect place to promote your other networks like Twitter, Instagram or Facebook.
The users who are most loyal to your channel will be delighted to be able to follow you on your other networks and discover the multiple contents that you can offer them.
To integrate your social media into your YouTube banner, go to your channel and click the pencil button on your banner.
Then click on “edit links” and integrate those from your social networks. That’s it !
Add a call to action to your YouTube banner (CTA)
This advice is especially valid for professional company accounts.
It will allow you to effectively attract YouTube users to your e-commerce site, for example, and can help you convert them into customers.
The banner gives you a way to add an additional link to the site of your choice.
To do this, click the pencil button again, located on your YouTube channel banner. Then click on “edit links”. At the bottom of the interface that opens before you, add the URLs you want (five maximum), then validate.
We hope that these few tips will allow you to create an effective YouTube banner that fully reflects your image. All you have to do is take action!
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