7 best mailing tools

You wish send newsletters for free?

In this article, we will explain how to do it and which emailing software to use to send emails. free newsletters.

What is a newsletter?

A newsletter is an email that you can send to your customers to inform them of the latest news from your brand: products, services, blog articles, etc…

You can also share valuable industry insights, blog posts with them, or let them know about your discounts and offers.

As part of your email marketing strategy, newsletters can help you maintain your relationships with your customers and provide them with value so that they return it to you.

Overall, newsletters can serve different marketing purposes.

What is a mailing tool?

Emailing software allows you to create and to send newsletters by email on a large scale, as well as managing subscribers, measuring performance, etc.

A mailing tool allows you to send different types of emails:

  • Email marketing : newsletter, product email, etc…
  • Transactional email: password validation, account creation, etc.

Most email marketing tools allow you to send newsletters for free via their freemium plan.
To begin with, you won’t have to pay, then the more your subscriber base grows, the more you will have to pay.

Which is a pretty honest system, since the more subscribers you have, the more you can monetize your emails in theory.

Wanting to send newsletters to your audience is an action that must be an integral part of your marketing plan.

Subscribe to a free newsletter tool

It seems obvious, but the first step to sending a newsletter is to subscribe to an emailing tool that allows you to send them.

To do this, follow our guide in the next section!

Build an audience (collect emails)

Before you can send a newsletter, you will need to collect emails.

To do this, you can use lots of different techniques and channels:

  • Forms/pop-ups on your website
  • Social networks
  • Landing pages

Just make sure you follow GDPR and ask for each person’s consent before sending them a newsletter.

Create a reusable newsletter template

Once your audience grows, you can finally send your first newsletter.

Go to the emailing software you have chosen and follow the following steps:

  • Choose a sender name
  • Define the subject of the newsletter (use emojis ????)
  • Create a template that reflects your brand image
  • Choose the content to insert: news, blog articles, etc.
  • Send!

Analyze statistics

Once the newsletter campaign is sent, wait 24/48 hours then analyze the following statistics:

  • Deliverability rate: out of 1000 people, how many received your email? (ps: remember to clean your base)
  • Open rate: how many people opened your email?
  • Click-through rate: how many people clicked on a link?

You can play on the different metrics by improving the object, encouraging more clicks or by cleaning your database for example.

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7 best software to send a newsletter for free

Campaign Monitor

Email campaign monitor software

Campaign Monitor is an easy-to-use free newsletter software that focuses everything on the design of the emails sent, hence their tagline “Make your emails unforgettable”.

The beautiful email templates, drag-and-drop interface and engagement-based segmentation allow marketers using the email platform to create targeted and engaging content.

They also offer very powerful automation features.

You can simply request a free demo with their team and follow the guide!

Key Features Monthly price
A/B testing

Real-time collaboration

Segmentation

Personalization

Dedicated IP

SMTP relay

Email API

Email Automation

500 subscribers: “Basic” – €9 / “Unlimited” – €29

2500 subscribers: “Basic” – €29 / “Unlimited” – €59

5000 subscribers: “Basic” – €49 / “Unlimited” – €99

10,000 subscribers: “Basic” – €99 / “Unlimited” – €149

15,000 subscribers: “Basic” – €129 / “Unlimited” – €249

Test Campaign Monitor

Sendinblue

sendinblue emailing software

Sendinblue is a platform that allows you to send free newsletters based on ease of use. Its simplicity allows you to easily create email templates, automated workflows and contact list subscription forms.

SendinBlue also uses cool features that few competitors have like the ability to send your campaigns at the best time of day to maximize engagement.

You can also view real-time statistics using basic reports that provide metrics like open rates, click-through rates, deliverability, and heatmaps.

Their free plan is advantageous (up to 9000 emails / month).

Key Features Monthly price
Email automation

SMS marketing

Template gallery

Send time optimization

Dedicated IP

Segmentation

9,000 emails/month: free

40,000 emails/month: €19

60,000 emails/month: €29

120,000 emails/month: €49

350,000 emails/month: €129

Test Sendinblue

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Blowgun

Sarbacane free emailing solution

Sarbacane is a complete emailing and SMS software. This emailing solution not only allows you to manage and send emailing and SMS campaigns but also allows you to create landing pages (and A/B test them!), do marketing automation, manage your transactional emails, and much more. others.

Obviously, Sarbacane allows you to segment your lists for personalized mailings and has advanced contact management.

In terms of price, for a reduced need you can use the free version (with premium features for 30 days)!
Click here to register.

For larger shipments, the first paid plan is €59/month.

Key Features
Email Marketing

SMS marketing

Transactional Email

Landing pages

Segmentation

Email template gallery

Test Sarbacane for free

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Mailjet: French emailing software

Mailjet emailing solution

Mailjet is an all-in-one emailing software that allows you to send both marketing emails as well as transactional emails and SMS.

A practical and complete solution for developers and marketers.

Recently Mailjet launched a collaborative suite that allows you to create quality emails with several people in real time, which can be very practical for large marketing teams.

On top of that, Mailjet is a French emailing solution this will delight professionals made in France and facilitate communication with support.

The prices are attractive for all your needs.

Mailjet has an advantageous free plan for up to 6000 emails per month.

Key Features Monthly price
A/B testing

Real-time collaboration

Segmentation

Personalization

Transactional Email

Dedicated IP

SMTP relay

Email API

Email Automation

Transactional SMS

6,000 emails/month: free

30,000 emails/month: €7.95

60,000 emails/month: €16.95

150,000 emails/month: €54.95

450,000 emails/month: €124.95

900,000 emails/month: €249.95

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Mailchimp

Mailchimp emailing software

MailChimp is more than just free email marketing software.

MailChimp’s features are built and affordable for businesses of all sizes, whether you’re a blogger, a local business, or a growing startup.

Mailchimp differentiates itself from its competitors because it is a marketing platform, and therefore offers you more diverse but often slightly less powerful features. (Like email automation)

With Mailchimp, you can create beautiful landing pages to convert your visitors into subscribers and paying customers.

On top of that, connecting MailChimp to your WordPress or e-commerce is child’s play.

You can also find hundreds of integrations with apps you already use which makes this a definite plus.

However, their paid plans are less advantageous than other providers like Mailjet or Sendinblue.

Key Features Monthly price
A/B testing

Landing pages

Facebook ads management

Email automation

Google ads management

12,000 emails/month: free (2000 subscribers)

0-500 subscribers (unlimited emails): $10

501-1000 subscribers (unlimited emails): $15

1001-1500 subscribers (unlimited emails): $20

1501-2500 subscribers (unlimited emails): $30

From 5000 subscribers: More than $50

Test Mailchimp

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MailerLite

MailerLite emailing solution

If you are looking to build a contact list on a tight budget, then you may want to consider MailerLite as an email marketing tool.

MailerLite allows you to enrich your contact list up to 1000 subscribers for free.

MailerLite is email marketing software with advanced technologies to attract your visitors and convert them into subscribers, such as landing pages, pop-ups and personalized registration wording.

MailerLite is the ideal solution for users who need a simple solution to grow their contact list.

Key Features Monthly price
Landing pages

Pop-ups

Drag-and-drop editor

Email automation

A/B testing

12,000 emails/month: free (1000 subscribers max)

1-1000 subscribers (unlimited emails): $10

1001 – 2500 subscribers: $15

2501 – 5000 subscribers: $30

5001 – 10000 subscribers: $50

Test MailerLite

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ActiveCampaign

ActiveCampaign emailing software

ActiveCampaign combines both email marketing and CRM (Customer Relationship Management), allowing you to send personalized emails tailored to user behaviors.

With ActiveCampaign you can easily create eye-catching emails using their intuitive drag-and-drop.

In addition to an emailing platform, you can send SMS messages to your customers directly from their platform.

The ability to track events sent from your site makes ActiveCampaign unique from other services.

For example, you can follow all your personalized events directly from the emailing software.

All your customer data will be organized in a CRM which will give you the big picture of your customers. You can use this data to create highly effective marketing campaigns and follow-ups.

ActiveCampaign offers a 14-day free trial to test the service.

Key Features Monthly price
Dynamic content

Marketing automation

SMS marketing

Integrated CRM

Segmentation

500 subscribers: “lite” – $15 / “plus” – $70

1000 subscribers: “lite” – $29 / “plus” – $70

2500 subscribers: “lite” – $49 / “plus” – $125

5000 subscribers: “lite” – $89 / “plus” – $169

10,000 subscribers: “lite” – $139 / “plus” – $249

Test ActiveCampaign

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