Last edited on July 18, 2021 by Digitiz
A determining factor for the success of your activities, the SEO of your site deserves that you give it an important place in your marketing strategy. In an environment where everything is becoming digital, good visibility on the Internet has indeed become a necessity. Increasing your customer base, increasing your turnover and improving your reputation are all benefits to be gained. But then, how to do it? To help you, here are some tips and tricks that will allow you to be well positioned in search engines.
1 – Choose your keywords carefully
This is the most strategic step of SEO on the internet. Being positioned on a large number of keywords is already a good thing, but becoming a leader on keywords specific to your activity is even better. Indeed, you should know that the words and expressions used to search for the same product or service on the Web vary considerably depending on the Internet user. Paying the same attention to each of them would therefore mean working on your positioning on hundreds of keywords, which would make the task much more difficult. Therefore, the ideal would be to choose precise keywords, which are less competitive and more specific to your activity, without straying too far from the queries formulated in the search engines.
2 – Write quality content
Search engines such as Google are becoming more and more sensitive to this topic. It is no longer enough to integrate a certain number of keywords into your content for it to be well referenced. Your articles must now be meticulously cared for, both in their content and in their form. In particular, you will have to ensure their relevance and ensure that they are interesting in the eyes of Internet users. To do this, choose subjects that could attract their attention, provide them with as much information as possible and above all avoid French mistakes. No matter how captivating your article may be, it will lose a lot of credibility if it is flooded with spelling and grammatical errors.
3 – Optimize your tags
To browsers, tags essentially determine how a page is displayed. But beyond this technical usefulness, they are mainly used to structure content to facilitate and streamline the reading of Internet users, the goal always being to capture their attention to improve the SEO of your site. Whenever possible, each page should have a general title, which you enclose in H1 tags. The subtitles will be inserted in H2, H3, H4,… Hn tags, depending on the outline of your text and the character size you want. To make it easier for your audience to find important points, you can make them bold or italic. Note that there are currently an innumerable number of HTML tags, allowing you to personalize your content as desired.
4 – Structure your site
The tree structure of your site is also one of the most important aspects of improving its SEO. Not only will this allow you to prioritize your content, but it will also offer your visitors a global vision of the products and services you offer. In this sense, ask yourself how to make your site more intuitive and more effective, based on the needs of your targets. In this way, they will be able to navigate more easily and should have no trouble finding the information they are looking for. Know that an Internet user who spends time on your site contributes enormously to improving its positioning in search engines.
5 – Get inbound links
To improve the SEO of your site, you will also need to focus on obtaining backlinks, the latter having the effect of increasing your popularity and visibility. From the point of view of search engines, a page which receives backlinks will be better positioned, especially if the site which emanates the links enjoys a good reputation. It is therefore recommended to develop a netlinking strategy to increase the number of hyperlinks that lead to your site. You can in particular proceed by exchanging links in order to submit to interested parties a win-win proposal
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