The customer acquisition process plays a vital role in the growth of your business. It is a challenging process because it includes choosing the right communication and acquisition channel among the various possible options. Below I show you 5 of the best techniques of 2018 for implement conversions in your e-Commerce.
Affiliate Partnerships
An old school trick, though implement conversions of customers to your e-Commerce, is the use of affiliate links. These are shared on other sites or blogs and serve to redirect the user to your e-Commerce. They are still widely used and the web is full of them, but today companies also exploit them affiliate partnerships more advanced.
These involve the correlation of products or services between partners and every time a customer purchases a company’s product through this affiliation, the person who acted as intermediary receives a percentage. Before starting a collaboration of this type it is a good idea to set a maximum payment limit to affiliates.
Furthermore, I always recommend keeping track of the sales made through the affiliation. This will allow you to understand if it is also a valid way for your business to implement conversions towards yours e-Commerce. Furthermore, affiliate partnerships not only help you achieve your goals but help generate word of mouth and positive opinions about your products and business.
Use email marketing
Sending emails to a targeted list of subscribers can give excellent results and will definitely help you implement conversions of your customers. In fact, you can set one Newsletter weekly to remind your customers what your products or services are, to talk about your business, to remember your presence and existence and much more.
With automation programs you will be able to shorten timescales in order to do the job more efficiently and effectively. Furthermore, you can personalize each email in order to refer to a specific customer of yours by offering them dedicated offers or promotions. You can also activate partnerships with other marketplaces to let them mention you through their communications if your products or services are similar or complementary.
Make the most of Content Marketing
Images are the most immediate communication vehicle, but Don’t leave out written content. If the image attracts the user’s attention, a good text will serve as a comprehensive explanation and can convince him to purchase. So harness the power of words and plan content marketing activities, while also learning how to do content hacking to be more successful. If you have an e-Commerce but don’t have a blog, you could get in touch with bloggers who deal with topics similar to your business.
Consequently, you could have articles or posts published on their blog for a fee so that the interested user can reach your e-Commerce through these links. However, be careful that they are available on these platforms quality content and that are inherent to your products or services. Poor quality content often brings you negative publicity, furthermore poor blogs tend to publish any type of information on their portal which can bring you traffic from unwanted users. Don’t forget that these services are obviously all paid.
So if you have an e-Commerce I recommend you also create an relevant blog where you can talk about yourself, your business, your products or services and create some sort of communication with your customers. Publishing content directly on your site will allow you to save money, spent on paying high commissions on other sites, and to implement conversions of only users with suitable requirements. The stipulation is to always write relevant and quality content, even better if written by professionals.
Quora as a traffic source
Quora is a portal dedicated to information where users can post questions and answers on any type of topic. Believe it or not, forums where people discuss products and services can be a great way to implement conversions of customers. This is a good network to join to participate in conversations, but remember not to directly publish a link that leads to your e-Commerce because the platform administrator will remove it without thinking twice. Participating in discussions is very useful to make yourself known, to get people talking about you and to hear what users say about their needs, their desires and also what they think of your competitors.
Focus on User Experience
If you succeed in increasing traffic to your site or e-Commerce, also remember that users who arrive on your platform must be encouraged to stay. So, if your e-Commerce is a little dated I recommend you renew it. Consider rethinking a design and one graphics more engaging, as well as a structure that allows users to move easily within your platform. These elements are also of fundamental importance if you want to succeed implement conversions and ensure that customers complete the purchasing process.
Unfortunately, in many cases it happens that they get discouraged at the last minute and abandon the virtual shopping cart just before payment. The reasons for this waiver can be multiple: poor support during the payment phase, not enough information about the product or difficulty finding them, or even pages that load too slowly. An e-Commerce or website must adapt to current dominant trends and be user-friendly. In fact, they will be attracted both by your products or services and by the way in which you show them to them.
In conclusion, having an e-Commerce started requires continuous work maintenance, updatesimprovements and daily attention to new strategies present on the market. There are always new ways to implement conversions, to attract new users, to generate traffic to your e-Commerce and to convince your customers to buy again. Stay updated on news in the world of marketing and technologies, competition is high and you cannot be caught unprepared.