All web marketers know that analytics are crucial to understanding how your visitors behave. Indeed, if you don’t closely monitor your traffic and how users interact with your website, you won’t know how you can improve.
In the field of data analysis Google Analytics reigns supreme thanks to its free nature. However, you know the expression “If it’s free, you’re the product!”. However, there are many alternatives like Finteza that I let you discover.
Finteza Overview
Finteza is a software suite launched in November 2018 aimed at businesses in various industries. The web-based tool that includes functions such as campaign management, conversion tracking, goal tracking, multi-site management, page view tracking, referral source tracking, search tracking the site, tracking time spent on the site and tracking user interactions. Note that the SaaS software offers a free trial version.
The main features
The tool offers many features such as campaign management, multi-site management, conversion tracking, goal tracking, referral source tracking, pageview tracking and much more.
Finteza helps users create landing pages, add advertising areas, analyze incoming users, profile user behaviors, evaluate source links, and manage redundant visits and bots. The solution also allows users to create, launch and analyze marketing campaigns using existing websites and applications.
Additionally, Finteza allows users to target marketing campaigns based on customer behavior, geography, and demographics. The solution also offers users support for advertisements and landing pages of various sizes and formats.
Services are offered on a monthly subscription basis which includes phone and email support.
Settings
The first thing to do is to indicate the URL of the website you want to follow, as well as your email and password, then validate your account.
You will then need to add the Finteza HTML code in all the pages of your website in order to start the analysis.
It is possible to customize the code with some additional tracking functions such as tracking clicks on external links, exact time on the site or even configuring proxies.
If you are using a WordPress site, you can directly install the official plugin to integrate Finteza.
Traffic analysis
Finteza offers full-cycle data management, which includes the collection, processing and instant mapping of data in the form of real-time reports and graphs, in order to provide the most relevant information at all times.
An analysis sample can be created with just one click. It is thus possible to analyze the audience via 15 basic parameters, such as sources of visits, events, UTM parameters, page addresses or countries of origin. Data can be visualized in diagrams and funnels. For example, you can view statistics for all mobile users.
Conversion improvement
If you work in web marketing, you know the importance of a conversion funnel to increase sales. It is even more important to measure this funnel to determine which are the possible axes of improvement.
With Finteza, you can create funnels across all pages, exploring user behavior from different sources and spotting areas that need your attention and more work. You can build reports using multiple criteria to study your target audience.
For example, you can create a funnel for iOS users from France, who were attracted by an announcement through a Facebook ad. Plus, the data is available in real-time, allowing you to track funnel performance immediately after code activation.
The rates
As a reminder, Finteza offers two services: an analysis tool and an advertising engine.
The price of the analytics tool is tied to the number of unique users, regardless of page views, actions taken, and browsing session duration.
For example, 200,000 users visited your site and viewed 400,000 web pages in the previous month. This month you have the chance to post viral content. Although the number of visitors has not changed, the number of page views has increased to 800,000. The prices for the two months will be the same, since the number of unique users has not changed.
The service offers a one-month free trial period, followed by a minimum fee of $12.5 per 50,000 unique users. The advertising engine offers a large number of webmaster tools, while the price is only related to the number of impressions. The first 100,000 impressions are free.
In summary
With Finteza, you can get real-time web analytics, to track the number of visitors, page views or events on your website. It is important to analyze the quality of incoming traffic, examine audience behavior and get more conversions. Finteza also offers a wide range of tools to increase conversions by optimizing your sales funnel, or to create, manage and improve your marketing campaigns.
There is a 30-day free trial after you sign up. So don’t hesitate to form your own opinion.